One of the pioneers in artisan blogging in Ireland have been Rebecca and Dan Hillman. They both run Irish Sally Gardens which is a fascinating view of a families attempt to live a sustainable lifestyle in rural Ireland. Dan Hillman is also a maker of sculpted wooden toys such as the ones you see above. Now when I first saw his blog, I was asking myself, is there really a demand for such toys nowadays and how is a blog about making wooden toys going to help them sell them. I didn't really think that actually, but I can just imagine a lot of people thinking this way.
Well it appears that they had so many orders in December for their pieces, that they had to close the order book. Dan even had to miss out on Christmas Fairs to keep up with the online demand. Now Rebecca goes on to point out in the next post that Dan doesn't want to turn the business into a production line and likes to keep it small and manageable. Nevertheless it goes to show what an effect a well written blog with some well chosen photographs can do for a craft business.
Although Dan also has a website, I'm pretty sure blogging had a part to play in his success.
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